Freeman Courier

"The brand exists to tell the story of the Freeman community,

including the surrounding rural area. It does so through a wide

range of outreach efforts, including photography, interviews, short

informational pieces, news reporting, and long-form journalism.

 

True to the meaning of the word courier, to carry information from

one place to another, the brand is committed to delivering stories

that matter locally. Guided by the tagline, “In print. Online. Just for

you,” the work is rooted in a hyper-local focus and an unwavering

commitment to the people of Freeman. It serves the community

with intention and inclusivity, representing men, women, and

children of all ages and backgrounds, regardless of beliefs,

affiliations, or differences.

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At its core, the brand acts as a unifying force within the community,

connecting people, amplifying voices, and affirming that every

individual in Freeman has value and deserves to be seen and heard."

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Scope:
Full Brand Identity